9.4 When Promotions End Automatically

A promotion normally runs until its end date. A few actions stop it sooner. In every case, points are not returned.

At a glance

What happens

What happens to the promotion

The end date is reached

It ends and is shown as Expired.

You cancel it

It stops straight away and is shown as Cancelled.

You upgrade to a higher type

The old promotion is cancelled and the new one starts.

A live listing is edited

It is cancelled straight away.

The listing is marked Sold or Rented

It is cancelled straight away.

Your agency's plan ends and your listings come off the website

It is cancelled.

The listing is unpublished, or hidden for another reason

It keeps running in the background. See below.

Ending on the end date

When a promotion reaches its end date:

the listing goes back to its normal place in search results;
the label on its photo is removed;
the promotion moves to the Expired tab on the Promoted Properties page;
you get a notification, and the end is recorded in the listing's Property History.

To keep the listing promoted, extend it before it ends or promote it again afterwards. See Managing Promotions.

Editing a live listing

Editing a listing that is on the website sends it back to Draft and takes it off the website. Its promotion is cancelled at the same moment.

Make your changes before you promote. See Editing a Listing.

Marking a listing Sold or Rented

Once the deal is done, the promotion is no longer needed, so it is cancelled. The confirmation message warns you first and shows how many days were left. See Marking a Listing as Available, Sold or Rented.

When your agency's plan ends

If your plan ends and isn't renewed in time, your listings come off the website and their promotions are cancelled. See Expiry, Grace Period and What Happens to Your Listings.

When you promote a listing, a yellow note warns you if the promotion would run past the end of your plan.

When a promoted listing is hidden

If you unpublish a promoted listing, or it is hidden for another reason, the promotion is not cancelled. It keeps counting down while the listing is hidden.

If the listing returns to the website before the end date, it is promoted again for the days that are left.
If it doesn't, the promotion simply ends on its end date.
A hidden Homepage Sponsored listing gives up its place on the home page while it is hidden.

The hidden days are not added back, so unpublish a promoted listing only if you need to.

Property Owner listings

A Property Owner's listing stays on the website for 30 days. If it expires before the promotion ends, the promotion can't be seen for the remaining days. Renew the listing to bring it back. See Renewing an Expired Listing.